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A Lead Generation Marketing Campaign is the method of capturing and stimulating interest in a service or product.
A strategy using an appropriate advertising platform and an offer to create inbound leads.
With a lead generation marketing campaign, you are more likely to find potential customers to purchase.
Your business needs these valuable leads, or your business won't be making consistent sales or acquiring new customers
First, you have to specify your offer to promote through an advertising platform such as Facebook or Google. Next, start generating leads by directing web traffic to offer.
You have two options when it comes to generating web traffic. The first, is Organic Traffic, with SEO or create content for your blog, social media account, or YouTube channel. Second, you have Paid Traffic using paid ads placed on Facebook, YouTube, Google, Instagram, etc.
Organic Traffic takes a long time and expense invested in content creation over extended periods before you begin to see results.
Paid Traffic drives web traffic to your offer now, producing results your business can test and develop to produce consistent results.
Once you have a campaign that is generating high-quality leads consistently, you can easily scale up by spending more to generate more.
Show your consistently high-quality traffic the offer you have chosen and provide them the ability to opt-in on a Landing page or Funnel with a form that is used to collect their information.
When I was growing up, it was my mother that made sure we went to the dentist. Now my wife is the one who makes sure I get my teeth checked.
We will target women between 30 and 60 because they are more likely to be a parent or in a relationship.
The further away your clients are, the less likely they will come into the dental clinic.
So we will target only those ladies living within 5 miles of the location, giving us a reach of 53,000 ladies in the local area.
First, we start by connecting the Clinic's Facebook Page. Showing the logo and build up brand awareness as people see our ad.
Then we start our ad copy or body of the ad by calling out our selected audience. Using the words "Smile Thornton!..."
A quick enticement them to keep reading with "Your Next appointment with the dentist just got better!..."
We explain our offer and then tell them the action required "Click the button below."
Making our ad pop and stand out, we have a short animated video showing a before and after image of a beautiful smile. An image consistent with our offer.
Below all this, we have the dental clinic's website URL and the headline "A Teeth Whitening Bundle Worth Smiling For."
Most important of all is the button to the bottom right of our ad. Our potential leads take action on the offer by clicking on this button.
Once they click on the Ad they go to a Landing Page, Funnel, or Webpage.
Here they can enter their information and learn more about the Dental Clinic.
Presented in the Headline will be the offer, followed by the Contact Form, which will be visible when they come to the page. We do this to increase the likelihood of them entering their contact information and becoming a lead.
Next on the page, they will find more information about the services offered by this Dental Clinic.
Followed by introducing the Dentist, Dr. Edward Coleman, so the potential patient will get to know a little about who will be taking care of them at their next appointment.
Showing images of previous happy patients is always helpful in promoting trust with the potential patient.
Building trust with our potential customers by showing them who they will be dealing with, why they should come to this clinic, and what they can expect will bring more appointments and bright white smiles.
We will add a button to remind them to "Book Now", then add a few finishing touches like some written testimonials from previous happy patients and another call to book their next appointment.
Finally, at the bottom of the page, they will find the contact information for the Dental Clinic.
The lead enters their information and then clicks on the "Book Now" button, bringing them to the Thank You page.
Here they will receive the Offer Code and Phone number to call to make their next appointment.
The importance of follow-up by your sales staff or receptionist with the lead within the next 10 to 15 mins, can not be overstated.
So it is recommended to run your Ads only when someone there to answer the phone or call the lead back.
Once the new lead or potential patient sees the thank you page, contact information is added to a google sheet for later promotional offers.
Then a notification of the new lead will be sent via a TXT or SMS message to the Business Owner and the selected Sales Person's Mobile Phone for follow-up with the new patient to book an appointment.
Following up with the lead within the first 10 to 15 mins is very important.
We offer a complete set of marketing campaigns to help your business on the road to success
If you are not taking care of your customer, your competitor will.
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