We all make mistakes and marketing blunders can go down with some of the best… That includes even the world-class multinational brands that we believe can never be off the mark. Well, mistakes, in general, are a sign of growth but marketing mistakes have a different meaning altogether. The less they happen the better because […]
Have you ever seen an advertisement and felt like it was meant for someone else and not for you? You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this reflects in the marketing. For instance, males are shown more […]
Delivery At The Right Time! With all the information out there on e-commerce and digital marketing, it can be easy to forget that many businesses still operate physical stores. Point of purchase marketing includes all efforts directed to a customer as soon as they enter the store. Customers can enter a store and leave without […]
Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with analysis, and you […]
Marketing is a game of perception. Every sales agent knows that to be able to convert a potential customer into a loyal client, they must first convince him or her of the need to buy the product. The sales agent needs to show the customer why they need the product and how it would add […]
The Art Of Reaching Potential Clients So you have run a marketing campaign for some time now (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. Well, it is good to know that this […]
You have heard that content is the undisputed king of marketing and that’s the sheer truth. So if that’s the truth, then the development of the said content is what makes the content a king. Sadly, most businesses just create content randomly without going through the process of developing it from start to finish. Planning […]
What if there was a simple strategy or a set of just a few tricks that you could use for your business to take it to new heights? Well, with the four marketing secrets that we are going to look at, you can do just that. They are straightforward as often you will find that […]
When it comes to listing the most important parts of your business’s marketing strategy, then content marketing is up there with the best of them. Especially now that the internet is so ingrained into everybody’s lives, more and more people continue to search for products and make purchases online. There are many benefits of an […]
Social media marketing is among the best ways to open up your business to a larger market. After all, a huge percentage of the world’s population is on social media. But before you can get into social media marketing, there are a few things we need to clear out os on social media want to […]
