Leveraging People’s Eternal Tendency To Ask Google! SEO is all about helping online customers find your website and content. After all, there is no benefit of building the best-looking website, only for it never to be discovered by customers. In part one of this article series, we gave you more details about what SEO actually […]
What is SEO & Is It Still Relevant? In the recent past, SEO was a major topic, with web owners doing the best they could to help their sites rank high on search engines. Lately, however, people seem to be under the impression that SEO has lost its spark. But what exactly is SEO, and […]
Seamlessly Eliminating The Salesperson Out Of Your Strategy! The sales letter does essentially what your sales team would do— it promotes your business’s products or services. To write the best sales letter, you have to start by understanding the needs of your target audience. You also need to have a thorough understanding of your product. […]
A sales letter offers a chance at one on one communication with a prospect and takes the place of a salesperson. It is a part of direct mail and usually comprises an outer envelope that encloses the sales letter and may also accompany a brochure. The sales letter speaks about the product and its benefits. […]
All Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users will quickly leave a website. […]
Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can then use consumer psychology to promote your brand and increase conversions. By knowing what goes through the mind of customers through different buying stages, you can anticipate their behavior and provide them with what they […]
The internet continues to offer a great platform for marketing advertising and now savvy brands are taking it a step further and focusing their attention on OTT marketing. Thanks to the power of OTT, businesses are now able to follow their customers on other channels and devices. Let’s take a closer look at OTT marketing […]
Leveraging The Nature Of The Human Mind Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that ads don’t work, but businesses wouldn’t invest so much in them if they didn’t, right? So what about marketing ads […]
Understand The Difference Often you will hear marketing and sales used interchangeably. However, they are two very different aspects of any business. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products. On the other hand, sales include activities that aim to convert the prospects and leads […]
The most effective marketing techniques for entrepreneurs that can spread the word about your business overnight! You’ve set up your business and everything seems to be in place, the next step for you is marketing. Taking your product to its potential consumers… That’s a big challenge for many since not every entrepreneur comes from a […]
