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Boost Your Business With A Birthday Campaign
We are a digital & social media marketing agency specializing in birthday marketing systems that drive business growth. Scroll down to learn more about Birthday Campaigns.
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What is a Birthday Campaign?
A Birthday Marketing Campaign is a marketing strategy used to establish and nurture relationships with customers by giving them something for free during their birthday month or on their birthday.
Why use a Birthday Campaign?
Customers these days love personalized experiences, being treated as an individual, and getting something special on their special day.
A Birthday campaign is one of the best kinds of personal campaigns you can use for your business. Add a personal touch to your marketing today.
Everyone loves to be remembered and getting gifts on their birthday.
How does an Birthday Campaign Work?
First, you have to specify your offer to promote through an advertising platform such as Facebook or Google. Next, start generating leads by directing web traffic to your offer.
You have two options when it comes to generating web traffic. The first, is Organic Traffic, with SEO or create content for your blog, social media account, or YouTube channel. Second, you have Paid Traffic using paid ads placed on Facebook, YouTube, Google, Instagram, etc.
Organic Traffic takes a long time and expense invested in content creation over extended periods before you begin to see results.
Paid Traffic drives web traffic to your offer now, producing results your business can test and develop to produce consistent results.
Once you have a campaign that your customers are really responding to, you can easily scale up by spending more to generate more.
Show your consistently high-quality traffic the offer you have chosen and provide them the ability to claim their birthday gift on a Landing page or Funnel with a contact form and a coupon code.
Get Your Birthday Marketing Campaign Started Today!
Lets See An Example
We will use a Restaurant offering a Free Birthday Meal
Birthday Campaign SMS Notification Funnel Map
Who Will see Your Ad?
The people who live or have visited the area around the restaurant are the most likely to visit and enjoy the tasty food.
We will target men between 18 and 55 because according to statics, men are the most likely patrons of fast food and burger restaurants.
We will use Facebook's Upcoming Birthday for Targeting which along with our location Targeting, will give us best reach within our market.
So we will target men within 10 miles of the location, who have an upcoming birthday, giving us a reach of 4000 people per month.
What Will The Ad Look Like?
First, we start by connecting Brian's Burger Grill Page. Showing the logo and build up brand awareness as people see our ad.
Then we start our ad copy or body of the ad by calling out our selected audience. Using the words "Hey Man, your birthday is coming up soon..."
A quick enticement them to keep reading with "..want a Free Burger?"
We explain our offer and then tell them the action required "Claim Your Free Birthday Burger with our coupon code, just click the Get Offer button below..."
Making our ad pop and stand out, we have a short video showing a customer enjoying a yummy burger with a nice cold beer.
Below all this, we have the Brian's Burger Grill website URL and the headline "Free Birthday Burger!"
Most important of all is the button to the bottom right of our ad. Our potential leads take action on the offer by clicking on this button.
Once they Click, Where Will they go?
Once they click on the Ad they go to a Landing Page, Funnel, or Webpage.
Here they can see more information about the Free Birthday Burger Offer and the Restaurant location and contact information.
Presented in the Headline will be the offer, followed by the call to action button, visible when they come to the page. We do this to increase the likelihood of them entering their contact information and claim their Free Birthday Burger.
We have a contact form where they will be able to enter their contact information.
Finally, at the bottom of the page, they will find the contact information for Brian's Burger Grill.
Now What Happens?
Once the lead has entered their information and clicked the button bringing them to what we call the Thank You page.
On this page we provide them the coupon code, so they can claim their Free Birthday Burger, when they order in-store or online.
How do I Get notified of The New Lead?
Once the new lead or potential customer sees the thank you page, contact information is added to a google sheet for future promotional offers.
Then a notification of the Free Birthday Burger coupon issued will be sent via TXT or SMS message to the Business Owner. So they know when to expect a Birthday Customer to show up for their Birthday Burger.
Think This Could Help Your Business?
Get Your Birthday Marketing Campaign Started Today!
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We offer a complete set of marketing campaigns to help your business on the road to success
If you are not taking care of your customer, your competitor will.
— Bob 'Idea Man' Hooey
Strategic business coach, and Award-Winning Author.
Get Your Birthday Marketing Campaign Started Today!
Find Us
- (720) 807 4740
- support@theproadshop.com
- PO Box 191, Eastlake, Colorado, US, 80614