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Boost Your Business With An Appointment Campaign
We are a digital & social media marketing agency specializing in automated appointment generation marketing systems that drive business growth. Scroll down to learn more about Appointment Campaigns.
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What is an Appointment Campaign?
Appointment Campaigns are an exceptional marketing strategy that allows you to increase brand awareness while at the same time adding momentum to the process of moving opportunities further along into the sales pipeline.
Using an appropriate advertising platform, and an automated appointment generation system to create more opportunities for sales.
Why use a Appointment Campaign?
Appointment campaigns work because they concentrate not just on attracting potential leads but also converting those leads into appointments using an automated appointment generation marketing system.
This system not only collects their contact information but also moves them along to the next step in your sales process by booking a sales appointment with you or your sales staff.
How does an Appointment Campaign Work?
First, you have to specify your offer to promote through an advertising platform such as Facebook or Google. Next, start generating leads by directing web traffic to your offer.
You have two options when it comes to generating web traffic. The first, is Organic Traffic, with SEO or create content for your blog, social media account, or YouTube channel. Second, you have Paid Traffic using paid ads placed on Facebook, YouTube, Google, Instagram, etc.
Organic Traffic takes a long time and expense invested in content creation over extended periods before you begin to see results.
Paid Traffic drives web traffic to your offer now, producing results your business can test and develop to produce consistent results.
Once you have a campaign that is generating high-quality leads and consistent appointments, you can easily scale up by spending more to generate more.
Show your consistently high-quality traffic the offer you have chosen and provide them the ability to book an appointment on a Landing page or Funnel with a contact form and calendar system.
Get Your Appointment Generation Marketing Campaign Started Today!
Lets See An Example
We will use a Real Estate Agent offering a Private Home Viewing
Appointment Generation Campaign SMS Notification Funnel Map
Who Will see Your Ad?
The people who live or have visited the area around the home we have to offer are the most likely to want to buy a home in this area.
We will target people between 30 and 55 because they are more likely to be looking to own their own home or moving to a new one.
People who are already looking for a new home on Redfin, Trulia, and Zillow, providing the qauilfied leads we are looking for. To refine it even further we will target those within the income brackets most likely to be able to afford the home we are offering.
So we will target only those who are currently looking for a new home within 25 miles of the location, with the income to pay for it. This gives us a reach of 44,000 possible new homeowners.
What Will The Ad Look Like?
First, we start by connecting the Sunshine Real Estate Facebook Page. Showing the logo and build up brand awareness as people see our ad.
Then we start our ad copy or body of the ad by calling out our selected audience. Using the words "Need a new home?..."
A quick enticement them to keep reading with "Check out this stunning designer home!..."
We explain our offer and then tell them the action required "Book Your Private Viewing Today!"
Making our ad pop and stand out, we have a short animated video showing different images of this beautiful home.
Below all this, we have the Sunshine Real Estate website URL and the headline "Book a Private Viewing Today!"
Most important of all is the button to the bottom right of our ad. Our potential leads take action on the offer by clicking on this button.
Once they Click, Where Will they go?
Once they click on the Ad they go to a Landing Page, Funnel, or Webpage.
Here they can see more information about the home for sale and the details of features, price, where it is, and when viewing times are available.
Presented in the Headline will be the offer, followed by the call to action button, visible when they come to the page. We do this to increase the likelihood of them entering their contact information and booking a private viewing.
On the next page, they will be able to enter their contact information.
A countdown to the last possible viewing date, creating a sense of urgency, within our prospects, encouraging them to take action now.
Next, we will include a map showing the surrounding area and where the house is located. We then move on to more details about the features of this home, images of the house to help the potential homeowner see the attractive quality of this beautiful home.
We will add a button to remind them to "Book Private Viewing" then add a few finishing touches like some information about the Real Estate Agents.
Finally, at the bottom of the page, they will find the contact information for Sunshine Real Estate.
After they Click then What?
The lead clicks on the "Book Private Viewing" button, bringing them to the Optin page.
Here they will enter their contact information and click the "Book Now" button.
The main features and an attractive image will remind them why they are booking the viewing.
How do they Pick a Day and Time?
Once they have entered their contact information and clicked the "Book Now" button, they will come to the Booking Page.
They can select a day and time that best suits them, then click on the "Select Date" button.
We remind them of where they need to go by including a map.
Now What Happens?
The lead has entered their information and selected a day and time for their private viewing, bringing them to the Thank You page.
Here we confirm their booking and let them know they will receive a TXT confirmation on the mobile phone number they provided.
They will also receive a reminder TXT message 24 hours and 1 hour before the appointment.
How do I Get notified of The New Lead?
Once the new lead or potential homeowner sees the thank you page, contact information is added to a google sheet for later promotional offers.
Then a notification of the new appointment booking will be sent via TXT or SMS message to the Business Owner and the selected Real Estate Agent's Mobile Phone. So they know when to show up for the Private Viewing appointment.
Think This Could Help Your Business?
Get Your Appointment Generation Marketing Campaign Started Today!
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What Else We Can Do for You?
We offer a complete set of marketing campaigns to help your business on the road to success
If you are not taking care of your customer, your competitor will.
— Bob 'Idea Man' Hooey
Strategic business coach, and Award-Winning Author.
Get Your Appointment Generation Marketing Campaign Started Today!
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- (720) 807 4740
- support@theproadshop.com
- PO Box 191, Eastlake, Colorado, US, 80614