Your Performance Marketing Agency for Small Businesses
Done-For-You Digital Marketing That Generates Leads
The Pro Ad Shop is a performance marketing agency that helps small businesses generate qualified leads using Google Ads, Facebook Ads, and streaming TV advertising campaigns.
Digital Advertising That Generates Leads
Digital advertising allows businesses to reach potential customers at the exact moment they are searching for products or services.
At The Pro Ad Shop, we are a digital marketing agency that focuses on performance marketing strategies that use Google Ads management, Facebook Ads advertising, and streaming TV advertising campaigns to generate qualified leads and measurable growth.
Our campaigns are designed to help businesses increase visibility, attract high-intent customers, and convert traffic into real sales opportunities.
Digital Advertising Services That Generate Leads
The Pro Ad Shop is a Small Business Marketing Agency that provides performance marketing services designed to generate qualified leads and measurable business growth using Google Ads, Facebook & Instagram advertising, and Streaming TV advertising.
Streaming TV Advertising (CTV Ads)
Google Ads & YouTube Advertising
Facebook & Instagram Advertising
Why Digital Advertising Is Essential for Business Growth
Digital advertising helps businesses reach customers exactly when they are searching, browsing, and watching content online.
Strategic campaigns using Google Ads, Facebook Ads, and streaming TV advertising allow businesses to increase visibility, generate qualified leads, and stay ahead of competitors.
📣 Get Seen by the Right People
Your ideal customers are already searching online. Digital advertising campaigns using Google Ads and Facebook Ads help your business appear in front of the right audience at the right time.
💡 Stay Top of Mind
Most customers do not convert the first time they see a brand. Retargeting campaigns across Facebook, Instagram, and streaming TV advertising keep your business visible until customers are ready to choose you.
📈 Drive Leads While You Sleep
Well-optimized advertising campaigns generate leads around the clock. Google Ads search campaigns capture high-intent customers actively looking for your services.
💬 Build Trust Before the First Contact
Professional marketing and consistent brand visibility build trust before customers ever contact your business, making them more likely to choose you over competitors.
Not sure where to start? Let’s map it out together.
Industries We Help Grow
The Pro Ad Shop works with businesses that depend on consistent lead generation and customer acquisition. Our digital advertising strategies help industries generate leads using Google Ads, Facebook Ads, and Streaming TV advertising.
- Contractors
- Roofing Companies
- Electricians
- Plumbers
- HVAC Companies
- Landscaping Companies
- Real Estate Agents
- Law Firms
- Home Services
- Restaurants
- Chiropractors
- Dentists
- Local Businesses
- Online Stores
- Digital Products
- Subscription Businesses
Our Advertising Strategy
How Our Multi-Channel Advertising Campaigns Generate Leads
Our strategic campaigns begin with targeted advertising across Google Ads, Facebook Ads, and Streaming TV (Vibe) advertising platforms. These campaigns guide potential customers through a seamless journey — from an optimized landing page to a lead capture form and follow-up automation.
To ensure no opportunity is missed, we automate SMS and email notifications so businesses can respond quickly to new leads and stay connected with prospects throughout the sales process.
This integrated performance marketing approach increases conversions and helps businesses generate consistent, high-quality leads.
Our digital advertising strategy helps businesses generate leads through Google Ads management, Facebook advertising, and streaming TV advertising campaigns.
Case Studies: Example Lead Generation Campaigns
Example Lead Generation Campaigns for Small Businesses
At The Pro Ad Shop, we build complete lead generation systems — from ad creative and campaign setup to landing pages and automated follow-up.
Below are example campaign concepts showing how our Google Ads, Facebook Ads, and Streaming TV advertising strategies turn clicks into real leads for small businesses.
Example Plumbing Lead Generation Campaign
Industry: Plumbing / Home Services
The campaign begins with a Facebook video ad promoting maintenance services. When homeowners click the ad, they are directed to a conversion-optimized landing page explaining the offer and encouraging them to request service.
After clicking “Learn More,” visitors are guided to a short form page where they submit their contact details. Once the form is completed, they are taken to a confirmation page while the business instantly receives the lead via SMS and email notification.
This type of marketing funnel helps plumbing companies capture new service requests while ensuring fast follow-up with potential customers.
Example Cleaning Service Lead Generation Campaign
Industry: Residential Cleaning / Home Services
This campaign concept demonstrates how digital advertising can help cleaning companies generate new customer leads.
The strategy begins with a Facebook video ad promoting a limited-time cleaning offer to local homeowners. When users click the ad, they are directed to a dedicated landing page highlighting the service benefits and encouraging them to request a quote.
After selecting “Learn More,” visitors are guided to a short form where they enter their contact details. Once submitted, they are taken to a confirmation page while the business receives the lead instantly through SMS and email notifications.
This type of lead generation funnel helps cleaning companies consistently attract new clients while ensuring quick follow-up with interested prospects.
Example Restaurant Birthday Club Marketing Funnel
Industry: Restaurants / Hospitality
This campaign concept demonstrates how restaurants can build customer loyalty and increase repeat visits using a birthday club marketing funnel.
The campaign begins with a Facebook ad inviting local customers to join a restaurant birthday club that offers special rewards or discounts. When users click the ad, they are directed to a landing page explaining the benefits of joining the club.
Visitors then complete a simple form to register their birthday and contact information. After joining, they receive a confirmation message and are automatically added to a birthday reminder list that sends personalized offers via SMS or email when their special day arrives.
This type of loyalty marketing system helps restaurants grow their customer database, build stronger relationships with guests, and increase repeat visits throughout the year.
Example Google Search Ads Lead Generation Campaign
Industry: Local Service Businesses
This campaign concept demonstrates how Google Search Ads can generate highly targeted leads for businesses actively searching for services online.
When potential customers search for relevant keywords such as “plumber near me” or “roof repair service,” a Google Search Ad appears at the top of the results. Clicking the ad directs users to a dedicated landing page designed to capture their interest and encourage them to request service or submit their contact information.
Because search advertising targets people already looking for a solution, this strategy often produces high-intent leads and strong conversion rates.
This example highlights how Google Ads campaigns combined with optimized landing pages can turn search traffic into consistent inbound leads.
Example Streaming TV Advertising Campaign
Industry: Local Businesses & Service Providers
This campaign concept demonstrates how streaming TV advertising can help businesses reach targeted audiences watching content on connected TV platforms.
The campaign begins with a high-impact video advertisement delivered through streaming TV services using Vibe. These ads appear during popular streaming content, allowing businesses to reach viewers who are increasingly shifting away from traditional cable television.
Interested viewers can respond by visiting a landing page, calling the business directly, or engaging through mobile follow-up campaigns. This approach combines the brand impact of television advertising with the measurable results of digital marketing.
Streaming TV campaigns work especially well when combined with search and social advertising, creating a multi-channel strategy that drives awareness and generates inbound leads.
Smarter Marketing. Built for Growth.
Why Smart Businesses Choose The Pro Ad Shop
We don’t do hype — we build marketing systems designed to generate real results.
From strategy and campaign setup to landing pages and follow-up automation, we handle the heavy lifting so you can stay focused on running your business.
No Bloated Agency Fees
Our pricing stays lean and transparent so more of your budget goes toward advertising results — not agency overhead.
Built by a Real Business Owner
Work directly with someone who has built and grown real businesses — not someone who only learned marketing in a course.
Streamlined Setup, No Hassle
We handle everything — from ad creation to landing pages — so you can focus on running your business while we drive the marketing results.
Integrated Lead Follow-Up with GoHighLevel
We don’t just send leads — we build automated follow-up systems that help capture, nurture, and convert them into real customers.
Monthly Reporting & Flexible Plans
Always know what’s working and what needs adjustment with clear reporting and flexible plans that evolve with your business.
No Long-Term Contracts
Stay because it’s working — not because you’re locked in. Just a simple 30-day notice if you ever decide to pause or leave.
Dedicated Account Manager
Work with a dedicated strategist who understands your business, tracks your performance, and helps keep your marketing moving forward.
Subscription-Based Marketing Campaigns
Our services operate on a simple monthly model — delivering consistent campaign management, reporting, and optimization without long-term commitments.
Real-Time Support Access
Need help mid-campaign? You’ll have access to real human support by email, chat, or phone — not ticket systems that take days to respond.
Campaigns Built for Your Business
We don’t use cookie-cutter templates. Every campaign is custom-built around your goals, audience, and offer.
Ready to build a marketing system like this for your business?
🛠️ Our Step-by-Step Marketing Process
How It Works – From Discovery to Results
We follow a clear step-by-step process that takes you from your first discovery call to a fully launched advertising campaign. Whether you’re new to digital marketing or already running ads, we guide you through every stage — strategy, setup, launch, and optimization.
1. Discovery Call
We start with a strategy call to understand your business, goals, audience, and current marketing challenges.
2. Build Your Marketing Plan
We develop a custom marketing strategy based on your business model, target audience, and growth goals.
3. Strategy & Proposal Review
We walk you through the campaign strategy, budget recommendations, and expected outcomes.
4. Campaign Approval
Once you're ready, we finalize the campaign package and prepare everything needed for launch.
5. Create Ads & Campaign Content
We design ad creatives, write copy, and prepare the campaign assets needed to attract your ideal customers.
6. Build Landing Page / Funnel (If Needed)
If your campaign requires lead capture, we create a conversion-optimized landing page or funnel.
7. Campaign Setup
We configure your campaigns across platforms like Google Ads, Facebook Ads, or Streaming TV.
8. Campaign Launch
Once everything is approved, we launch your campaign and begin tracking performance.
9. Performance Reporting (Monthly)
You receive clear performance reports showing what’s working and where improvements are being made.
10. Ongoing Optimization
We continuously test ads, targeting, and creatives to improve results and maximize ROI.
Meet the Team Behind The Pro Ad Shop
The people behind The Pro Ad Shop — experienced marketers, strategists, and automation specialists working together to help businesses grow through smart digital advertising.
Shannon McDowell
Founder & Lead Strategist
Founder of The Pro Ad Shop and digital marketing strategist focused on helping small businesses generate leads through Google Ads, Facebook Ads, and streaming TV advertising.
Max Pro
Virtual Brand Ambassador
Max Pro helps represent the brand and explain marketing concepts across The Pro Ad Shop website, guides, and educational content.
Maxine Pro
Virtual Customer Support Agent
Maxine Pro helps answer common questions and guide visitors through services offered by The Pro Ad Shop.
Meet the Founder
Real-World Marketing Experience That Drives Results
I’m Shannon McDowell, founder of The Pro Ad Shop and a digital marketing strategist focused on helping small businesses generate consistent leads through smart advertising systems.
My journey into digital marketing began in the early 2000s when I discovered my passion for helping businesses connect with customers online.
To deepen my expertise, I studied marketing at Alison, Ireland and computing systems at Unitec in Auckland, New Zealand. I later expanded my knowledge through training and certifications from platforms such as Google Digital Garage and HubSpot Academy.
Over the years I’ve continued learning from leading marketing educators and industry experts through conferences, training programs, and hands-on campaign management.
At The Pro Ad Shop, I focus on building complete marketing systems — combining targeted advertising, landing pages, and automated follow-up tools like GoHighLevel to turn clicks into real customers.
Originally from New Zealand and now based in Colorado, USA. I’m passionate about helping small and local businesses grow using modern digital marketing strategies.
- 15+ years in marketing and ecommerce
- Certified by Unitec, Alison, Google, Hubspot, and more
- Specialist in Facebook Ads, Google Ads, and Streaming TV advertising
- Expert in marketing funnels and automated lead systems
- GoHighLevel automation and CRM integration
- AI-enhanced marketing systems for automation and campaign optimization
- Marketing systems designed to turn traffic into leads and customers
Frequently Asked Questions About Our Marketing Services
Have questions about working with The Pro Ad Shop? Here are answers to some of the most common questions we receive from businesses exploring digital advertising.
How can digital advertising help my business?
Digital advertising can be the game-changer your business needs. It elevates your brand’s visibility, connects you directly with your ideal customers, and drives measurable growth. Whether you’re looking to boost sales, generate more leads, or create lasting relationships with your audience, we’re here to craft strategies that deliver real results.
Ready to see how it works for your business? Schedule a Free Discovery Call today!
What types of services do you offer?
We offer tailored marketing solutions, including Facebook and Google Ads, Vibe TV advertising, funnel campaigns, social media management, and marketing consultations. We also provide digital products and Funnel integrations with systems like GoHighLevel for complete marketing automation.
Let’s chat Today! — Schedule a Free Discovery Call.
How do you measure campaign success?
Success isn’t just about clicks and conversions—it’s about long-term growth. We track KPIs like clicks, conversions, cost per lead, and return on ad spend (ROAS), but we also focus on Customer Lifetime Value (CLTV) to measure the true impact of your campaigns. Our monthly reporting keeps you in the loop, showing you exactly how your marketing is driving business growth.
Let’s discuss how we can measure success for your business — Schedule a Free Discovery Call today!
How long does a typical campaign run?
Campaigns are as unique as your business needs. Some are short bursts—lasting 1 to 3 months—to promote sales or events. Others are ongoing monthly subscriptions designed to build brand awareness, nurture your customer base, and drive consistent sales. Plus, we offer the flexibility to pause your campaigns when you get too busy and reactivate them when you’re ready to scale again. It’s all about creating a marketing plan that works for you.
Let’s discuss the best approach for your business — Schedule a Free Discovery Call today!
Can I customize my marketing plan?
Absolutely! We create custom marketing strategies based on your business goals, target audience, and budget. Our team will collaborate with you to ensure the plan aligns perfectly with your vision.
Let’s draft a marketing campaign for your business — Schedule a Free Discovery Call today!
What budget should I allocate for advertising?
Your advertising budget depends on your goals, but we’re here to help you make it work. Our campaigns start with a service fee for setup and management, plus a dedicated ad budget—typically starting at $500 and scaling to $3,000+ per month based on your business objectives. We’ll collaborate to create a plan that fits your needs and maximizes results.
Let’s chat about your budget goals — Schedule a Free Discovery Call today!
How can I track my campaign performance?
We take care of the heavy lifting so you can focus on running your business. Every month, we provide a clear and simple PDF report that highlights key results like leads generated, engagement, and overall performance. You can choose to have us email the report to your business contact or schedule a quick Google Meet to review it together and make any necessary adjustments. No complicated dashboards, no extra work—just the insights you need, delivered in a way that works for you.
Let’s discuss how we can simplify your marketing — Schedule a Free Discovery Call today!
Do you offer consultations?
Yes, we offer a free discovery call to understand your business goals and marketing needs. After that, we’ll create a tailored proposal that outlines the next steps. For businesses looking for in-depth assistance with their own in-house systems, we also offer consultation services at $250 per hour. To get started, schedule a discovery call with us so we can determine the best way to support your business.
💡 Let’s talk about your needs — Schedule a Free Discovery Call today!
Can I make changes to my campaign after it starts?
Absolutely! We offer flexibility when it comes to adjusting your campaigns. After our monthly report meeting, we’ll review performance data and make any necessary adjustments together. If something urgent comes up, you can always give us a call and we’ll handle it on the fly.
However, for new campaigns, we recommend letting them run for the first 30 days to gather enough data to make informed decisions. Unless there’s a clear mistake or technical issue, allowing this initial period helps us fine-tune strategies that truly deliver results. Plus, we use A/B testing to test adjustments and ensure the best outcomes.
💡 Let’s create a plan that works for you — Schedule a Free Discovery Call today!
What industries do you specialize in?
We work with a wide range of industries, including local service providers, health and wellness businesses, retailers, restaurants, and e-commerce brands. Whether you need targeted campaigns for a specific audience or a complete digital marketing strategy, we tailor our approach to fit your business needs.
💡 Let’s explore how we can help your business grow — Schedule a Free Discovery Call today!
🚀 Ready to Transform Your Business?
Take the first step toward smarter, more effective marketing. Schedule your free discovery call with The Pro Ad Shop to discuss your goals and explore strategies designed to generate real results for your business.